The 10 types of social media posts you should be using every monthJan 08, 2021
So everyone is telling you that you need to be creating at least 3 pieces of social media content per week. But where are you going to find enough interesting, engaging and relevant things to share with your audience?
Here are 10 ideas to get you started:
- Product Photos
This is the most obvious type of content. You are going to want to share photos of your products so that your potential customers know what you have to offer. Use a variety of different photos including flat lays, photos of the product in use, close ups and unique backgrounds. There are many different ways to photograph your product so you shouldn’t be sharing the same photo over and over again.
NOTE: Only do promotional posts 20% of the time.
- User Generated Content
This is one of the best types of content which you can produce. A recommendation post by a past or present customer generates more trust than a promotional post by you. These posts also increase engagement on your social media platform by encouraging conversations between customers. The final great point about this type of content is that you don’t have to create it. All you have to do is encourage others to create it for you, saving you so much time.
NOTE: Never fake a review, it just isn’t cool.
- Yourself and Your Employees
It’s selfie time! In this modern world of business everyone wants to know who they are buying from, especially in small and local businesses. This is really easy content to create, snap a quick selfie and write a few words about what you are doing. Not doing anything exciting? Just share a random fact about yourself. Your employees can help you out with this kind of content as well.
NOTE: Make sure all your selfies fit in with your brand.
- Behind the scene
No matter what business you have there is always stuff going on behind the scenes. You may think that this is all the boring stuff, but these days customers are interested in how products are made and what you are doing on your breaks, so have that camera ready. This is also a great way to show off your brand values.
NOTE: Make sure you add some text to explain what is happening.
Do you have an upcoming event, sale, product launch or anything else you want to shout from the rooftops? These are the posts to share it. Combine images and writing to share your message and make people want to take part with a call to action.
NOTE: Keep these posts quick and simple.
Christmas, Easter, Summer, Halloween and all those other little holidays in between (like national Taco day). These all give you the perfect excuse to create something a little bit different, whilst still showing your customers that you are paying attention to everything else that is happening in the world.
NOTE: Don’t go over the top with these post, remember everyone else will be sharing similar content.
- Which is better
Do you have a couple of photos/ideas/product names and you can’t decide which is better? This is the perfect way to work it out. Simply create a post which asks your audience which one they prefer. This not only saves you time agonising over the decision but also validates that the chosen photo/idea/name is the best for the job.
NOTE: you can’t do this for every decision, reserve it for those which are the most important.
Everyone loves a good inspirational quote. These can be used to encourage your customers to do something or just to give them a more positive outlook on life.
NOTE: Mix up the quotes and backgrounds that you use.
- Market Research Questions
Similar to the which is better posts in that you are asking your customers a question. These questions can be anything you like or need. Think about what you actually need to know about your client, and use these questions to find out who your ideal clients are.
NOTE: These posts are meant for research only, don’t try and sell your products.
Finally share some tips about your product or industry which your audience can take action on. Giving away small pieces of information helps to show your value.
NOTE: Keep these short and leave them wanting more.
If you want to learn how to take your own photos for your social media posts, please click here.