8 Creative Ways to Photograph Your ProductsJan 15, 2021
In an ever-growing market of products, you really need to make sure that your product photos stand out from the crowd and stop scrollers in their tracks.
Yes, the standard flat lay and white background shots are great, but if you really want to create photos which grab the viewer’s attention, you need to think outside the box.
So here are 8 ways to get more creative with your product photography:
- Use different angles
Most products are usually shot from above or side on. These same two angles become boring really quickly (and not just to the viewer, you will get bored of shooting this way too.)
Mix it up by moving the camera around until you find an angle you like. Shooting your product from as many different angles as you can will provide you with plenty of posts.
- Get in close
You don’t have to show the whole of your product. Are there details in the product which you can show off? Will getting in close show the quality of your product?
Details add another level to your images, making them more interesting and encouraging your customers to look at them for longer.
A macro lens is great for this!
To learn more about capturing details read this blog.
- Add emotion
Is there an emotion which you want to be associated with your product? Happy? Excited? Relaxed?
Adding emotion to your image helps to create a connection with the consumer and encourages them to interact with your posts.
There are many ways to add emotion to an image. You don’t necessarily need a person in the image.
- Hang things
A great way to catch a person’s attention is to put things in places where you wouldn’t normally expect to see them. Hanging is a great way to do this, as you can suspend your product in mid-air, or simply hang it in a place you wouldn’t normally find it.
- Being used in an unusual way
Everyone loves photos of their products being used. But if you show your products being used in a way that the viewer doesn’t expect, they are going to take a double look.
A good way to approach this is to think about what the most common use of your product is, and then to photograph the opposite.
- Show movement
Movement is always a great way to draw someone into an image because it creates a sense of anticipation. They are wanting to be part of the action and find out what happens next.
Try taking a picture one second before something happens to or with your product. This is a great way to show off how your product can be used without showing the end result.
- Match your colors
Color is a very powerful visual tool. When used correctly it can make your products and photos jump out at the viewer.
Use props which are the same color as your product to really emphasis its color. Or use colors which contrast with your product, to make the product pop.
Did you ever make shadow puppets as a kid? Wasn’t it fun? So why don’t we take the same approach with our product photos. Grab a torch and start lighting your product in different ways to see what interesting shapes you can make with the shadows. Of course, photograph any you find interesting.
It will depend on your product as to whether or not the actual product will need to be in the shot. If your product has a very distinctive shape you may be able to get away with just photographing the shadow.
So that’s it. I hope you are feeling more inspired to take product photos now.
If you want to learn more about product photography please come and join my Facebook group, where I share tips and inspiration daily.
Lastly don’t forget to have fun with your photography. Think outside the box, get creative and experiment!